Cultural city “par excellence”, with intrinsic and systemic criticalities, Venice offers a key scenario for digital and business models transformation of cultural heritage, having the University as expediter for knowledge transfer, innovation and upswing, in particular concerning post-Covid needs.
Ca’ Foscari University covers the role of leader for Cultural Heritage 2.0 project, and aims at proactively working with the partners to develop strong collaborations between universities and cultural institutions to support the cultural sector, through the reorganization of business models, the creation and implementation of synergies, new knowledge transfer, and through the development of innovative resources and digital skills.
Maria Lusiani is Associate Professor of Business Administration and Accounting at Ca’ Foscari University of Venice, where she directs the second-cycle degree in Economics and Management of Arts and Cultural Activities.
Her research deals with management and accounting practices in complex organizations, ranging from the arts field to the healthcare field, through qualitative research methodologies, including case studies, ethnography, historical analysis, discourse analysis and semi-automated content analysis. Her research has been published in Accounting History, Management and Organizational History, Long Range Planning, Journal of Management and Governance, Journal of Arts Management, Law & Society.
Associate professor of Design and Innovation management at Ca’ Foscari University of Venice, Department of Management. Co-founder of the laboratory on Management of arts and cultural activities (m.a.c.lab), and former coordinator of Master’s degree curriculum in Innovation and marketing, she is now Department’s Delegate for Teaching.
Her research interests refer to the following main topics: innovation and the rhetoric of creativity, design attitude methodologies in management education, user language and narratives in exhibition contexts, archives and the process of organizing, cultural and artistic entrepreneurship, museums in the digital space. She teaches courses on Design and innovation management, and Management of cultural organisations. Among her most recent publications, “Interpreting innovation. Design creativity art” published in 2017, “Innovation” in Timon Bayes e Jörg Metelmann (edited by) “The Creativity Complex. A Companion to Contemporary Culture” in 2018, and Struggles as triggers in a design‐thinking journey in CREATIVITY AND INNOVATION MANAGEMENT, with Nunzia Coco and Maria Lusiani in 2020.
Research Fellow at the Department of Management and Knowledge Transfer Office at Ca’ Foscari University of Venice (Italy), Marketing Director at M9 Museum of the XX Century in Venice, Consultant in the field of Marketing & Communication, Design Thinking, and Internationalisation, Co-Founder of the storytelling platform and production boutique Creative Pois-On LLC, New York (USA). Her research interests and work focus on Entrepreneurship, Innovation, Urban Studies, Digital storytelling and Creativity as a means to develop innovative and unconventional business ideas. She was part of the team that was awarded with the Communicator Awards of Distinction in 2015 for the category “Mobile” for the creation, design, implementation of the mobile experience for a Satellite TV Service in the United Kingdom, and the Retail System Awards-Mobile Retailer of the Year in 2013 for the design, implementation and communication approach for a fashion mobile experience in the United States. A US Forbes contributor until 2020, she is the author of several articles that explore how creativity and business can work together.