Staging events can be a way to engage and involve communities in your organisation. The following tool investigates how staged events can create value for an audience and which factors are relevant for making this connection. Furthermore the material discusses how staged events have a two-sided branding approach towards senders and participants.
Michael Eigtved, associate professor at the Department of Arts and Cultural Studies, University of Copenhagen.
Reading/listening Time: 5 minutes
Year of publication: 2023
Book: Eigtved, Michael. (2021). På. Samfundslitteratur.
This programme has been funded with support from the European Commission. The author is solely responsible for this publication (communication) and the Commission accepts no responsibility for any use that may be made of the information contained therein 2021-1-IT02-KA220-HED-000032050