The Reflecting Experience


Staging events can be a way to engage and involve communities in your organisation. The following tool investigates how staged events can create value for an audience and which factors are relevant for making this connection. Furthermore the material discusses how staged events have a two-sided branding approach towards senders and participants.

Key Take-aways

  • Staged events cater to different types of value for the audiences
  • Build a brand through staged events
  • Audiences brand themselves through participation in staged events


Michael Eigtved, associate professor at the Department of Arts and Cultural Studies, University of Copenhagen.

More Details

Reading/listening Time: 5  minutes

Language: English

Year of publication: 2023

Further Information

Book: Eigtved, Michael. (2021). . Samfundslitteratur.