Staging events can be a way to engage and involve communities in your organisation. The following tool investigates how staged events can create value for an audience and which factors are relevant for making this connection. Furthermore the material discusses how staged events have a two-sided branding approach towards senders and participants.
Michael Eigtved, associate professor at the Department of Arts and Cultural Studies, University of Copenhagen.
Reading/listening Time: 5 minutes
Language: English
Year of publication: 2023
Book: Eigtved, Michael. (2021). På. Samfundslitteratur.
