Strategy is a set of tools and frameworks aimed at projecting an organization into the future through the identification of clear goals, of competitors and allies, and of the resources that are needed to achieve said goals. Planning, thus, and execution are the gist of what we usually call strategy. Recent events and evolutions, though, made the whole process more complex. The present material illustrates the basics of strategy and identifies the implications of complexity and uncertainty on how organizations might make sense of rapidly changing environments and make decisions.
Vladi Finotto is associate professor of Business Economics and Management at the Department of Management, Ca’ Foscari University of Venice. His research and teaching focus on strategy, innovation, entrepreneurship, with a specific focus on the Food industry. He is one of the co-founders of the Agrifood Management and Innovation Lab at Ca’ Foscari and he serves as the delegate for entrepreneurship and technology transfer at the university.
This programme has been funded with support from the European Commission. The author is solely responsible for this publication (communication) and the Commission accepts no responsibility for any use that may be made of the information contained therein 2021-1-IT02-KA220-HED-000032050